Welcome to the official website of Shanghai Shangshihua Law Firm!

Service hotline: 17351277880

Shanghai Shangshihua Law Firm
Please enter the website title

cancel

Clear records

history record

Clear records

history record

Clear records

history record

Shanghai Shangshihua Law Firm

MARKETING SITUATION

E-commerce is easy to price

The disorderly price of brand goods can not be known and controlled in time, which seriously affects the brand value.

There are many parallel imports

There are many parallel imports on the platform, the quality is difficult to control, and the brand credit is overdrawn.

Difficult channel management

Different distributors have uneven interests and sell at low prices to increase sales.

It is difficult to protect intellectual property rights

It is difficult to track the channels and commodities at random prices, and it is difficult to control low prices without warning.

OUR SERVICE

Problems we can help you solve

Scratch code infringement

In order to strengthen product sales channel management, brands print anti-counterfeiting codes or traceability codes on product packaging; sellers scrape off or destroy the anti-counterfeiting codes or traceability codes, causing the brand to be unable to manage sales channels by scanning the codes. .

Counterfeit goods infringement

Our company cracks down on infringement from the product sales side. For different situations of counterfeit infringement, we adopt different evidence collection methods such as "notarized purchase" or "webpage screenshots" to file civil lawsuits for trademark infringement with the court.

Unauthorized sale

Unauthorized sales stores usually obtain profits by violating the marketing policies formulated by the brand, competing viciously with dealers, robbing mature consumers, and forming unfair competition with authorized dealers.

Low price control

Since the sales price is a market norm, my country's current laws have no legal provisions to intervene in the general malicious low-price sales behavior.

Copyright infringement

Common copyright infringements include:

1. Photographic works and video works are stolen and used for sales promotion, etc.;

2. Books are pirated and printed, or made into e-books or audio books for sale;

3. Art work patterns are used for merchandise or commercial promotion purposes without permission;

4. Music, film and television works are used commercially without authorization;


Appearance patent infringement

The more common risks of patent rights protection include the following points:

1. The patent is unstable. After the patent is obtained, it is considered to have no novelty or creativity. Anyone can request the Patent Reexamination Board to declare the patent invalid.
2. The cost of safeguarding rights is high, and there is a large gap in the amount of compensation awarded by different courts in different places; it often happens that the amount of compensation awarded by the court cannot actually cover the cost of safeguarding rights; and even if the compensation is awarded, the actual implementation is not in place due to various reasons.

Trademark infringement

Here are some common infringements:
1. The act of using patterns and words that are similar to registered trademarks; counterfeiters slightly alter other people’s trademarks, but their purpose is still to cause confusion with the infringed trademark;
2. Cutting off or covering the logo of a registered trademark; altering or cutting off the logo on another person’s registered trademark product before selling it, this behavior is also an infringement of the exclusive right to use a registered trademark;
3. Use other people’s registered trademarks for advertising and other commercial activities;

Overseas purchasing infringement

The law does not prohibit or restrict the operation of overseas purchasing agents; agents need to be responsible for the promotion of the brand in the domestic market, the establishment of marketing channels and other costs. As a result, they are at a disadvantage in price competition with overseas purchasing agents; the market they have worked so hard to open is openly being cannibalized by overseas purchasing agents.

Agents may file civil lawsuits with the People's Court against overseas purchasing agents who use trademarks in commercial activities without permission.

SERVICE ADVANTAGE

1000+ sellers choose together

Scale/solve
Scale/solve
Can handle hundreds or thousands of infringement cases on online platforms
Nationwide/coverage
Nationwide/coverage
No matter which province the defendant is located in, the case will be handled directly by our lawyers to ensure the quality of the case.
Efficiency/speed
Efficiency/speed
Team-based processing, once the materials are complete, the case can be sent to the court for filing within three days at the earliest
Mirrorless/continuous
Mirrorless/continuous
The infringing party needs to bear corresponding legal responsibilities and bear heavier legal consequences. It usually will not infringe again and can fundamentally stop the infringement.
Credibility/co-construction
Credibility/co-construction
The cases are all handled by the people's courts in accordance with the law. After the infringement is determined in accordance with the law, the judge will provide law-abiding education to the defendant and refuse to stop the infringement in any way outside the legal framework.
Controllable/harmonious
Controllable/harmonious
It can be dealt with in a gentle to strict manner such as 1. remind first, 2. then send a letter, 3. file a civil lawsuit, 4. and pre-trial settlement.

COOPERATIVE CUSTOMER

1000+ sellers choose together

NEWS CENTER

COMMON PROBLEM

How to deal with Pinduoduo’s low and erratic prices, and how does the brand Pinduoduo control prices?

How to deal with Pinduoduo’s low and erratic prices, and how does the brand Pinduoduo control prices?

2023-09-08
Pinduoduo, as a new shopping platform, is currently used ...
When safeguarding rights for New Year goods, what should I do if I find that the brand has not authorized it?

When safeguarding rights for New Year goods, what should I do if I find that the brand has not authorized it?

2023-09-08
The New Year has just passed and everyone is busy giving ...
How to control prices in Pinduoduo? Shang Shihua is here to teach you

How to control prices in Pinduoduo? Shang Shihua is here to teach you

2023-09-08
Taobao's price control has been discussed by brands, and ...
choose an area code