actual case:

1. A certain brand in the field of cosmetics;

2. Involved platforms: Pinduoduo, Taobao, 1688;

3. Problems existing in the platform:

l Selling at random prices;

l Sales of counterfeit goods;

l Use registered trademarks as keyword searches;

l Unauthorized sales behavior.

4. Brand needs:

Counterfeit goods have seriously disrupted the market order of brands, accounting for 30% of market sales;

Sunscreen is a highly seasonal product, and the brand hopes to remove the infringing links from the shelves as soon as possible.

5. Contracted working time: May 2021;

6. Working methods:

For counterfeit goods, after purchasing the product through notarization, file a civil lawsuit; while filing the case, fix the evidence and notify the infringing store of the fact of filing a lawsuit;

For shops with unfair prices, civil lawsuits were filed with the People's Court on the grounds that the trademarks were not authorized.

7. Case handling progress:

As of June 2021, all infringing stores selling fake goods have had their infringing products removed from the shelves;

Stores with arbitrarily priced items have taken the initiative to find the brand owner and promised not to arbitrarily charge them.

8. Summary of the case: Products such as sunscreen are highly seasonal, and the brand hopes that the infringing link will be removed from the shelves as soon as possible. After taking over the case, we immediately notarized the purchase and filed a lawsuit. When filing the case, we also notified the infringing party and the infringing party received the notice. Then the link will be removed from the shelves. At this time, the brand's needs have been fulfilled, the market order of the product has been standardized, and the brand's rights and interests have been protected. Our law firm will continue to pursue subsequent litigation and pursue compensation liability for the infringing party.