actual case:

1. A certain brand in the electrical appliance field;

2. Involved platforms: Pinduoduo, Taobao;

3. Problems existing in the platform:

l Selling at random prices;

l The registered trademark is used as the name of the store and the name of the shopkeeper;

l Use registered trademarks as keyword searches;

l Unauthorized sales behavior.

4. Demand from the brand: Since the infringing products are all genuine, brand complaints to the e-commerce platform cannot be supported. The sales prices of these products are too low, seriously disrupting the normal sales market order. The brand hopes to eliminate all infringing links, and the other party promises No longer available;

5. Contract signing time: December 2020;

6. Working methods:

After the evidence is fixed, file a lawsuit with the People's Court on the grounds of trademark infringement;

7. Case handling progress:

As of June 19, 2021, all stores with unfair prices have promised not to sell related brand products, paid compensation, and reached a settlement with the brand.

8. Case summary:

The dealer violated the agreement with the brand not to sell on the e-commerce platform and sold the product on the e-commerce platform through the infringing store; however, during the litigation process, because the actual dealer wanted to continue to distribute the product, the infringing store did not provide the actual The source of the goods; after the infringing store made a promise not to put the product on the shelves; the brand did not want to damage the cooperative relationship with the dealer, so the two parties reached a settlement. Therefore, the future commercial market order has been standardized.