A company has cosmetics brand products with good sales; the products are mainly sold on Internet e-commerce platforms.

However, there are a large number of fakes and products sold at low prices on Internet e-commerce platforms, which has a great impact on normal product sales, accounting for almost 30% of product market sales.

Moreover, the company's product is sunscreen, and its market sales are highly seasonal. If it cannot effectively crack down on infringements in May, June, and July, it will have a great impact on sales throughout the year.

In view of the particularity of this company's situation, our firm has formulated the following treatment plan:

When filing a lawsuit, a notice of prosecution will be sent to the infringing store, requiring the other party to stop infringement. At the same time, the other party will be held accountable for compensation through the courts.

The above methods can not only stop the infringement in time, but also achieve the purpose of financially punishing the other party.

During the specific implementation process of the plan, 1. The counterfeit goods store immediately eliminated the infringing links and stopped the infringement after receiving the notice. 2. The low-price store immediately restored normal prices and contacted the company through the product dealer to properly resolve the problem.

From accepting the commission to basically stopping the infringement, it took one and a half months to open more than 20 stores (including fakes and low prices).

This year's sales market has basically not been affected by online trademark infringement.