Rights Protection 2.0 - A new era of brand rights protection

Introduction

In the past decade or so, with the prosperity and development of the Internet, e-commerce platforms have also become a battleground for brand merchants. However, due to the Internet’s problems such as multiple platforms, wide scope, and difficulty in supervision, various e-commerce platforms have become hotbeds for brand infringement. If there is a problem, there will be a way to solve it. Most of the original Internet brand rights protection relies on the platform to solve the problem. However, as a vested interest, it is difficult for the platform to effectively eradicate the phenomenon of brand infringement. It can often only be done by simply removing products from the shelves. Store warnings and other methods will be dealt with.

1. What is Rights Protection 2.0?

In the past decade or so, with the prosperity and development of the Internet, e-commerce platforms have also become a battleground for brand merchants. However, due to the Internet’s problems such as multiple platforms, wide scope, and difficulty in supervision, various e-commerce platforms have become hotbeds for brand infringement. If there is a problem, there will be a way to solve it. Most of the original Internet brand rights protection relies on the platform to solve the problem. However, as a vested interest, it is difficult for the platform to effectively eradicate the phenomenon of brand infringement. It can often only be done by simply removing products from the shelves. Store warnings and other methods will be dealt with.

Suzhou Zhongzhuozhi Information Technology Co., Ltd. relies on its strong professional team to fundamentally solve the problem of brand rights protection through legal means. We rely on the "Intellectual Property Law", "Trademark Law", "Copyright Law", "Civil Procedure Law" and other laws and regulations to solve the problem from the e-commerce platform directly to the people's court, turning infringement incidents into cases for trial . Because the problem is obvious and the evidence is conclusive, most infringing merchants will terminate their infringing activities when they receive a court summons, effectively preventing merchants from ignoring the infringement issues.

2. The power of rights protection 2.0

Traditional brand rights protection methods are mostly carried out through public relations companies and social brand rights protection companies. Most of them help brands eradicate and solve brand rights protection problems through some relationships with platforms. We call this approach the 1.0 version of rights protection.

Obviously, there are many problems that need to be further solved in version 1.0 of rights protection. First of all, version 1.0 of traditional rights protection protects rights through platform rules. While most e-commerce platforms provide services to merchants, they also open the door to infringing merchants. They use Loopholes in platform rules avoid infringement issues. As a vested interest in profits, platforms often only punish stores by deducting points and removing links from shelves.

However, to solve the problem of brand infringement through Rights Protection 2.0, first of all, we will raise the infringement issue to the level of legal rights protection. The main body of the attack will change from the online store to the actual person in charge of the online store. The cost of merchant infringement is no longer a simple store warning and To deduct points, the actual operator needs to compensate the infringing brand and compensate the brand owner for the profits generated from the infringement. The infringing party will naturally stop the infringement and stop automatically because it is unprofitable.

3. Rights protection 2.0 - method determines the result

Employees of traditional public relations companies are often employees who have worked for e-commerce platforms or are industry practitioners who are closely related to e-commerce platforms. Their rights protection methods are often maintained through good relationships with the platforms.

However, Suzhou Zhongzhuozhi Information Technology Co., Ltd. has broken the status quo of the industry and changed the practitioners and related households in rights protection 1.0 into professional professional lawyers and main clerks. They no longer need to wait for the platform’s reply, but take the initiative to protect brand rights. The issue is handed over to the post judges and court mediators, who proactively choose methods. According to changes in infringement methods, they choose different legal basis to adjust the rights protection plan, and effectively control the development momentum of rights protection.

Through a series of methods such as fixing evidence and purchasing physical objects, the infringing party's infringement facts can be turned into various types of evidence. As we all know, the People's Court is a neutral platform. What it relies on is not the rules of the platform, but the legal tools and a series of administrative means managed by the state. This will make the infringer pay a heavy price for the infringement, including compensation, becoming a dishonest person, and even Sentences are far more effective in deterring infringers than simple points deductions/warnings by the platform.

4. Rights Protection 2.0-Victory for Brands

The growth of a brand is not easy. Among the many brands I know, every one of them is deeply troubled by infringement. Some of their companies have set up special legal teams, and some have hired traditional brand rights protection companies, but these often achieve little results, but the companies have to pay high fees.

The company's legal team is unable to complete large-scale brand rights protection actions, and is often at a loss to deal with problems such as numerous cases, wide geographical areas, and multiple platforms. Traditional brand rights protection companies often cannot effectively attack the entire platform because they rely on platform rules and relationships, and the costs incurred are often paid by the brand companies. Even if the rights protection is successful, the products are often removed from the shelves and the stores It's just closed, but the infringing party changes stores and platforms to continue the infringing behavior.

Through the Rights Protection 2.0 system of Suzhou Zhongzhuozhi Information Technology Co., Ltd., the cost of rights protection has been borne by the brand owner itself instead of being borne by the brand owner/infringing party and the national financial expenditure, effectively reducing the cost of rights protection for enterprises. The management and control of infringing subjects is no longer the online store, but the actual operator of the online store. What he bears is not a simple store deduction and platform warning, but the actual cost of paying economic compensation and his own credit system, which is often just This will deter infringing parties.