How to control prices in Pinduoduo? Shang Shihua is here to teach you

Taobao's price control has been discussed by brands, and it is also a headache for brands. Recently, Taobao has been controlled, so Pinduoduo is also called a "rising star". Here let us take a look at how Pinduoduo handles price control?

Pinduoduo is a new shopping platform. In Pinduoduo’s terms, it is a shopping website that 300 million people are using. I think 300 million people are not talking about it. Pinduoduo is a mainstream mobile shopping APP in China. It is a third-party social e-commerce platform focusing on C2B group buying. It was established in September 2015. Users can initiate group buying with friends, family, neighbors, etc. at a lower price. Price, buy high-quality goods in groups. It aims to gather the power of more people, buy better things at lower prices, and experience more benefits and fun. The social concept formed through communication and sharing has formed Pinduoduo’s unique new social e-commerce thinking. With the rise of Pinduoduo, random prices and fake goods on the platform have become a headache for brands. The impact of Pinduoduo’s arbitrary prices on brands is immeasurable , but the Pinduoduo platform protects merchants and does not have a complaint channel. The rights protection platform is not as complete as the Alibaba intellectual property platform.

Pinduoduo mainly has the following three ways to control prices:

1. Complain that the other party is suspected of selling fake goods through comparison of information levels.

2. Identify the authenticity of its products through purchase, and the result of the complaint is to connect them.

3. Complain about theft or anti-theft through the flagship store. The results of Pinduoduo’s price control:

(A) The item has been permanently removed from the shelf

(B) Restrictions on the withdrawal of funds from stores selling counterfeit goods, including affiliated stores

(C) Deduct the merchant's deposit and/or merchant account payment balance as consumer payment to pay consumers for counterfeit orders

(D) Depending on the degree of counterfeit and shoddy sales history, the platform has the right to remove all counterfeit goods from the shelves and shall not put them on the shelves.

(E) Based on the degree of counterfeiting and sales history, we have the right to terminate cooperation with merchants.

In the case of low prices, there must be quality problems in the goods, which are particularly troublesome for the brand and consumers. This is not a problem of the brand, but consumers only recognize the trademark and the seller, so the brand has to take the blame. There are still many such problems. It is recommended that brands that cannot solve the above problems can consult Shang Shihua, who will explain to you and arrange industry specialists to answer Pinduoduo’s price control issues for you.