How to control prices on Taobao? How can brands control prices on Taobao?

1. What is price control?

In the current e-commerce environment, many people don’t know what price control is. “Price control”, also known as price control, refers to measures to enforce price limits on imported and exported goods or services. The reason why price control becomes a non-tariff trade barrier is because a certain limited price raises the price of imported and exported goods or services to a level that is sufficient to restrict or prevent their import or export.

2. How to control prices

Whether it is Taobao, Xianyu, or Pinduoduo, the price control methods are similar, that is, they need to be operated through official channels recognized by the platform. The following is a brief introduction using Taobao price control as an example.

There are two ways to control prices on Taobao:

1. Communicate with sellers online

The method of communication is simple. Through Wangwang, you can identify yourself as the brand owner to the seller, send the prepared price maintenance documents (usually stamped to increase credibility) to the seller, and notify them to adjust the price according to regulations.

2. Online complaints

Brand owners need to register an account on the Alibaba Knowledge Product Protection Platform and carry out qualification filing. The general review cycle is 3-5 working days. After all reviews are completed, you can initiate a complaint on the link that needs to be processed on Taobao. Commonly used complaint methods include the following for reference.

(1) Complaints about intellectual property infringement

Intellectual property complaints include trademark rights, copyrights, copyrights, patents, etc. By determining which intellectual property rights are infringed by the complained link, a complaint can then be initiated in the name of the corresponding infringement. The platform's review cycle for intellectual property infringement complaints is 3-5 working days. The result of the processing is generally that the product is removed from the shelves, the link is deleted, and the store deducts 2-6 points (48 points per store per calendar year). Among them, store point deductions have a great impact on Taobao store owners. Once a store has points deducted, it will not only affect its weight, but may even be closed.

(2) Complaints about suspected counterfeit sales

At present, many stores on Taobao, Xianyu, and Pinduoduo often use selfie pictures to avoid complaints from brands. Selfie pictures are difficult to pass complaints about intellectual property infringement, so they need to file complaints under the name of suspected counterfeiting. Commonly used complaint methods include comparison of real and fake goods, fake factory names and addresses, offline identification, etc. The platform's review cycle for suspected counterfeiting complaints is 5-7 working days. The result is usually that the product is removed from the shelves, the link is deleted, the store deducts 12 points, and the store is blocked by the platform for several days.

If the brand owner knows how to operate price control, he must contact Shangshihua as soon as possible to solve the problem. Whether it is Taobao price control, intellectual property infringement or channeling goods to control offline distribution and arbitrary prices, you can consult us. You can also leave a message on the official website. We must be timely. Contact us to answer your questions.