Overseas purchasing infringement

The law does not prohibit or restrict the operation of overseas purchasing agents;

Because agents need to be responsible for brand promotion in the domestic market, establishment of marketing channels and other costs. As a result, they are at a disadvantage in price competition with overseas purchasing agents; the market they have worked so hard to open is openly being cannibalized by overseas purchasing agents.

Our company has developed two different solutions based on the Trademark Law and Anti-Unfair Competition Law:

1. Trademark Law

When brand owners register domestic trademarks, they usually register English trademarks and Chinese trademarks; purchasing agents usually use Chinese trademarks for promotion when selling;

Agents may file civil lawsuits with the People's Court against overseas purchasing agents who use trademarks in commercial activities without permission.

2. Anti-Unfair Competition Law

This solution requires the cooperation of the brand side: since the purchasing channels of purchasing agents come from all over the world, if the brand side has good management of global sales channels, the purchasing agents also need to conceal their true purchasing channels.

Agents can file unfair competition lawsuits against purchasing agents for using product names in sales activities, as well as the displayed sales volume and user reviews; in the lawsuit, purchasing agents must provide evidence to prove their true purchase channels, otherwise they will bear the consequences of losing the lawsuit. as a result of.

The above two different processing methods need to be determined according to the authority obtained by the agent and the specific situation of the purchasing store.