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Since low prices seriously affect the sales order of the brand, the brand must conduct unified management of the terminal retail price of the product market, which is called price control. That is to say, serious low-price sellers will be notified and reminded to sell at a unified price, otherwise they will not obey the managers' actions to clean up the brand product sales market.
So what are the intellectual property complaints mentioned in the title?
Intellectual property complaints refer to the behavior of a brand that has its intellectual property rights infringed and seeks protection from relevant departments or judicial authorities. Intellectual property rights include: trademark rights, copyrights, patent rights and fair dealing rights.
There is actually no relationship between price control and intellectual property complaints. From a legal perspective, price management is an internal management behavior of the enterprise, and external laws will not intervene. In other words, the judicial authorities will not and have no right to intervene, and do not obey the behavior of the enterprise's price management. .
So, after talking so much, what is the connection between the two?
Usually, in Internet sales, stores that disobey price control management are often accompanied by intellectual property infringement. Combining the two, brands can achieve the purpose of removing illegal stores from the market by stopping intellectual property infringement.
Rights protection tips
Since each brand has different products and management structures, the forms of infringement behavior by infringing parties are also different. When formulating a specific rights protection plan, different solutions need to be formulated according to the situation and the needs of the brand.
No matter you encounter any rights protection problems, please contact us and Zhongzhuozhi will try our best to develop the best solution for you.
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