How to deal with counterfeit goods sold on e-commerce platforms

Counterfeit goods refer to goods that, when manufactured, realistically imitate the external features of other similar products, or copy and sell products protected by intellectual property rights without authorization, thereby passing off as someone else's product. In the current market, the main manifestations are counterfeiting and counterfeiting other people's trademarks and logos; counterfeiting other people's unique names, packaging, decoration, factory names and addresses; counterfeiting products with high-quality product quality certification marks and production license marks.

When e-commerce platforms sell fake goods, the following situations should be distinguished. Different handling methods are different. Let’s continue to look at them below.

1. High imitation and fake goods, it is difficult to tell the authenticity from the fake ones by visual inspection.

Treatment method: The physical purchase must be notarized, and after comparing and explaining the specific characteristics of the fake goods, file a lawsuit with the People's Court to investigate the infringement liability for selling fake goods.

2. It is almost fake. By showing the detailed features of the picture, you can tell that it is not produced by the brand.

Treatment method: There is no need to obtain physical objects, fix the evidence on the web page pictures, directly file a civil lawsuit, and investigate the infringement liability for selling goods that infringe the exclusive rights of registered trademarks.

3. Using a registered trademark as a product name and actually selling similar products are not products with this trademark.

Treatment method: You can purchase the physical object or fix the evidence on the web page, and hold the seller responsible for infringement of using a registered trademark to sell similar goods.

friendly reminder:

1. The trademark must be registered and within the validity period;

2. The category of goods registered and approved for use must be consistent with the infringed goods.